How Scrum Turned Confused Visitors Into Confident New Users

When Chase Saw The Drop-Offs

Chase, the founder of Scrum, kept seeing the same pattern in his analytics: people were landing on the site, exploring a bit, then leaving without signing up.

The product was solid. The features were genuinely useful. But new visitors were not understanding the value quickly enough, and the signup page felt like a cliff instead of a natural next step.

Chase had already created two rough marketing videos to explain Scrum. The information was there, but the delivery was not doing the heavy lifting. The videos were not selling, guiding, or convincing.

That is when he came to us with a simple request:
“I want these videos to actually make people want to sign up.”

The Quiet Problem Behind Low Signups

On paper, Scrum had everything going for it. In practice, visitors were:

  • Struggling to grasp what Scrum really did
  • Not seeing how it would help them in their day-to-day
  • Dropping off before completing the onboarding

The raw videos Chase shared had:

  • Decent explanations, but no clear story
  • Features shown, but not framed as benefits
  • Movement on screen, but not much emotional pull

The challenge was clear:
Turn those two rough videos into sharp, persuasive onboarding tools that would guide new users from curiosity to signup.

Our Goal: Make Onboarding Feel Obvious And Irresistible

We set a simple standard for every second of video:
“If a new visitor watched this for 10 seconds, would they understand why Scrum is worth signing up for?”

The mission became:

  • Show Scrum’s value in plain, visual language
  • Remove confusion and friction from the journey
  • Turn the videos into a guided onboarding experience, not just an overview

Step 1

Restructuring The Story

We started by reshaping the content of the original videos.
Instead of “here are the features,” we focused on:

  • The problem Scrum solves
  • The transformation for the user
  • A clear path from first impression to signup

When Chase saw the restructured flow, he said:
“Now it feels like it actually walks people through the experience instead of just talking at them.”

Step 2

Designing Visuals That Guide, Not Just Decorate

Using the source files Chase provided, we refined the visuals so they:

  • Highlighted the most important actions on screen
  • Drew attention to key benefits at the right moments
  • Made each step of the onboarding journey feel simple and doable

Animations and text overlays were used to:

  • Emphasize the “why” behind each feature
  • Keep the viewer’s eye exactly where it needed to be
  • Make complex ideas feel easy and intuitive

Step 3

Turning Every Frame Into A Conversion Opportunity

With the structure and visuals aligned, we focused on fine-tuning for conversion.
Every frame was optimized to communicate:

  • Clarity: what Scrum is and who it is for
  • Trust: why this platform is worth their time and data
  • Momentum: what viewers should do next, without hesitation

After reviewing the refined cuts, Chase commented:
“This feels like a real marketing asset now. It actually helps people take the next step.”

The Result: Onboarding That Finally Clicks

Once the new versions of the videos were implemented:

  • User engagement increased
  • More visitors completed the signup process
  • Onboarding felt smoother and more intuitive for new users

Scrum’s onboarding funnel stopped leaking as much attention and started converting more curious visitors into active users.

Chase shared that the videos made it much easier to:

  • Explain the value of Scrum
  • Keep new users from feeling lost
  • Turn first-time visitors into signups instead of drop-offs

Why This Project Matters

This was not just a video polish job. It was a reminder of how powerful the right story and visuals can be in onboarding.

Two rough videos were turned into:

  • A guided narrative that shows value fast
  • A clear path from interest to action
  • A growth tool that directly supports signups

When marketing videos are designed with conversion in mind, they stop being “nice to have” and become a core part of the product experience.
That is exactly what happened for Scrum.